Importance of social media for SMEs
The Importance of Social media cannot be overlooked as Social media has been revolutionary in terms of introducing new ways of interacting, participating, cooperating and collaborating. Social media is an extension of traditional media with more sophisticated tools and technologies for building better relations.
Today, social media has around 4 billion active users on various channels who typically spend around 2-3 hours each day on social media. You can imagine the huge potential that small businesses can tap into provided with the right resources and knowledge.
Importance of Social media is gradually increasing and it is becoming an integral part of life for all kinds of businesses and individuals. Just look at the facts:
1. It’s free and easy to use
2. It’s a low cost method for businesses to connect with customers
Hence, These features make it more accessible for small and medium sized enterprises (SMEs) that lack the budget for more traditional marketing methods, or the technical expertise for more technical methods. Due to this it can be a lot more practical for SMEs to see results.
From a business perspective, social media marketing can be used by SMEs in various ways to improve the business profile and increase business opportunities through:
- Improving communication with new and existing customers
- Increasing exposure and increased word of mouth
- Building relationships with consumers
- Increasing sales and traffic on their website
- Attracting new customers and improving brand awareness
After realizing the importance of social media marketing, it’s important for small and medium sized businesses to have a proper plan to get their desired results. SMEs should know how to use social media and for what purposes.
To get a head start, it is not enough for businesses just to create a page or a social media account. In order to achieve effective results through social media, businesses should have a strategy or a plan of action for their social media channels, and a set of objectives for the business. It is also important for businesses to consider the resources required or the platforms which can help with social media management such as Hootsuite and Sprout Social. Platforms like these are great social media tools to make life easier for individuals and businesses who are looking for a one-stop-shop for social media management.
Many SMEs do believe that social media can be used to benefit their business but sometimes lack the knowledge or tools to maximise the benefit.
This is where a social media analytics tool such as Connect Mór comes into play that helps you analyze the effectiveness of the content posted on social media channels and measure engagement rate as compared to other businesses in your industry.
Get in touch with us to know more about Connect Mór and how you can leverage your social media to achieve better results for your social media campaigns.
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